In 2014, he founded Caper Group, a growing ecosystem of businesses that today spans beauty retail, personal care distribution, food service, brand marketing, media, and logistics. At its core is BTLA (Beauty That Lasts, Always), one of the fastest-growing personal care platforms in the Philippines, offering inclusive, high-quality, and affordable beauty to Filipinos across multiple channels.

Beyond Caper Group, Edgar Allan was entrusted by the Araneta-Forés family to run the iconic CIBO brand — one of the country’s leading Italian restaurant groups — as Managing Director and part owner, overseeing its growth into a billion-peso enterprise. At the same time, he continues to serve as the 12-year Chief Marketing Officer of KFC Guam USA, one of the most admired KFC markets in Asia.

An Agora Award-winning marketer, Kotler Certified Marketing Manager, and a sought-after speaker and mentor, Edgar Allan leads with purpose: building businesses that grow sustainably, empower entrepreneurs, create livelihoods, and leave a lasting legacy of transformation and impact.