We envision a world where beauty knows no bounds, where self-expression is celebrated, and where every individual feels empowered to embrace their unique identity. Our vision is to be the catalyst for this transformation, inspiring confidence and creativity through our exceptional cosmetic brands.
Driven by passion and guided by expertise, our mission is to elevate the beauty experience by delivering products that not only enhance natural beauty but also inspire self-expression. We strive to cultivate a community where inclusivity, authenticity, and innovation thrive, fostering meaningful connections with our customers and partners.
BTLA (Beauty that lasts, always) is a multi-brand beauty hub that inspires beauty, giving everyone the right to be beautiful. It houses mass-tige International/Global and nationally competitive personal care brands that we envision to be accessible to the Philippines growing aspirational middle class, with a goal of building 100 beauty hubs in the next 10 years.
where every Filipino, regardless of background, can access high-quality, affordable beauty and personal care products. At BTLA—Beauty That Lasts, Always—that dream is our mission. We’re here to make beauty accessible, inclusive, and empowering, and we invite you to join us on this exciting journey.
L.A. Girl Cosmetics is all about bringing artistry to life by providing prestige-quality color cosmetics to all makeup users alike – from the savvy beauty junkie to the inspired novice. As an affordable luxury cosmetics brand, L.A. Girl Cosmetics loves to INSPIRE beauty by creating new ways to ignite individual expression thru the ART OF COLOR. We’re a chic and savvy professional makeup brand that places the power of artistry in the hands of today’s aspiring makeup user. L.A. Girl Cosmetics has taken pride in offering on-trend, innovative, and exceptional quality products. With an amazing selection of high-quality cosmetic products that cater to makeup enthusiasts all over the world, L.A. Girl has become a destination brand that offers beauty without compromise
– BEAUTY FOR ALL!
LA Colors is a vibrant cosmetics brand that empowers individuals to celebrate their unique beauty and express themselves with confidence. Their wide range of trendy, affordable makeup makes self-care accessible to everyone, encouraging playful experimentation and daily beauty routines. Promoting inclusivity, the brand embraces body positivity, ensuring that beauty is accessible to everyone, regardless of their background or body type. LA Colors enhances confidence by allowing users to express themselves creatively, helping them feel bold, empowered, and ready to take on the world with personal style.
We take a youthful approach to modern beauty, while staying true to our backbone ideal – beauty is essential & should be accessible to everyone everywhere.
We aim to provide an extensive array of contemporary, professional product lines that offer both trendy and classic necessities. Our teams constantly analyze the latest trends from international beauty meccas such as South Korea and Japan, to source superior product development techniques – merging these innovations with our trademark NYC edge and market finesse.
The end result? Expertly designed, one-of-a-kind offerings that appeal to an incredibly wide range of consumers, and well-known retailers worldwide.
BTLA aims to bring out a whole new level of beauty from within you. Their fun cosmetics feature an extensive range of choices that include sublime lippies, skin-smoothing compact powders and foundations, and other must-have makeup at prices you’ll love. And don’t forget about your beauty regimen because BTLA’s formula products truly take care of your skin. Discover this affordable beauty brand with products you can’t help but add to cart.
Perfect White is a skincare brand dedicated to promoting self-care and holistic health by offering products that enhance natural beauty while nurturing the skin. It emphasizes the importance of a consistent skincare routine as an essential part of self-care, encouraging individuals to take time for themselves and prioritize their skin’s health. Embracing all skin types and tones, Perfect White emphasizes feeling comfortable in your own skin rather than conforming to societal beauty standards. By using carefully selected ingredients that support skin vitality, Perfect White empowers individuals to embrace their radiance, helping them feel more confident and assured in their everyday lives. This approach creates a deeper connection between skincare, personal wellness, and self-confidence, making Perfect White a brand that supports both outer beauty and inner strength.
70 Stores by 2027. 200M in Revenue with a sustainable 12-14% Profits.
Because you deserve beauty that lasts, always. BTLA is dedicated to providing high-quality personal care products that keep you confident and radiant every day. With our innovative formulations and commitment to lasting results, BTLA helps you achieve your best look—because true beauty is timeless.
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